iO Client Brief

iO is a fictional tech company that seeks to better the world with cutting edge technology. In their client brief they express that it is important that their technology is key to their customers success, now and into the future. They believe in a holistic approach to technology and they are looking to create a better more connected world. For this project they were looking to have design frames created to explain their company values. They wanted 8 style frames, with clever minimalist transitions and to promote their 2 color brand with new harmonious colors.

Personal thoughts: After reading about their brand statement/values I thought that prioitizing “forward” was the most important value for this project. This company is always moving forward. Pushing new technologies, looking forward into the future, solving problems in front of them. I wanted my boards to really reflect this value.

Board 01: My thoughts were to start with this complicated image, with the solution in the middle unsolved.Possibly, we could have the bars rotate, similar to an intricate lock. I thought by implying the knowledge is locked away and that iO is the only one with the ability to find the solution, would really help push the idea of iO’s simplification. The goal was to have the focus of the shot be extremely centered. We transition to the next board by zooming into the middle — **Board 01:**
My thoughts were to start with this complicated image, with the solution in the middle unsolved.
Possibly, we could have the bars rotate, similar to an intricate lock.
I thought by implying the knowledge is locked away and that iO is the only one with the ability to find the solution, would really help push the idea of iO’s simplification.
The goal was to have the focus of the shot be extremely centered.
We transition to the next board by zooming into the middle

Board 02: From the last scene we move to a more active but less crowded frame. We zoom in and the center which used to look like a keyhole becomes a magnifying glass.My thoughts were that a magnifying glass really embodies "finding solutions" it lets the viewer see that through the lens of iO that you can find the solution you are looking for. (Also fun idea for putting it to motion is that if you stick an “I” and an “O” together you can make a magnifying glass.) The half circles that were grinding together as problems before are starting to come together as solutions. We transition to the next frame by zooming in on the sphere with two shades of green. — **Board 02:**
From the last scene we move to a more active but less crowded frame.
We zoom in and the center which used to look like a keyhole becomes a magnifying glass.
My thoughts were that a magnifying glass really embodies "finding solutions" it lets the viewer see that through the lens of iO that you can find the solution you are looking for.
(Also fun idea for putting it to motion is that if you stick an “I” and an “O” together you can make a magnifying glass.)
The half circles that were grinding together as problems before are starting to come together as solutions.
We transition to the next frame by zooming in on the sphere with two shades of green.

Board 03:
We zoom in on one of the solutions and find ourself looking at triangle. With the “O” from the logo inside of it.
We start to realize that there are possibilities within these problems.
The whole time up until this point every transition was moving forward by zooming in by examining.
But now we discover an element of iO.

Board 04:
The triangle grows thrusters that shoot out flames (The thrusters are the "i"s from the logo and the flames are the “O”s from the logo.)
The rockets fly into space. Forward towards the future. All three rockets take off and leave get streams that are arrow heads pointing forward towards the sky.
This time our transition is no longer a zoom the iO rockets fly off to scout out the future for us. The jetstreams left behind create a new scene for us.

Board 05: The iO rockets continue flying and the get streams transition us into this pannel. Showing that iO has left behind building blocks. These building blocks have great potential. They are simple and with them we can easily shape tomorrow. We transition into the next scene by having the blocks move into new positions. The light green block becomes out background. — **Board 05:**
The iO rockets continue flying and the get streams transition us into this pannel.
Showing that iO has left behind building blocks.
These building blocks have great potential. They are simple and with them we can easily shape tomorrow.
We transition into the next scene by having the blocks move into new positions. The light green block becomes out background.

Board 06: My idea was that the blocks were going to "shape tommorow" so I had the blocks build into iO's future. The "arrow piece" is going to expand and become the background" creating a dark blue circle in the extreme foreground. Which will become a "home planet". The square, triangle, and rectangle are going to build a house. After it is completed other houses will then start sprouting up around the dark blue sphere that formed. Our dark green sphere floats in the distance and the rocket reappears floating around it. From there a house sprouts on the far planet. Implying that iO will be building into the future. (or shapping tomorrow) We built the future out of shapes! (Fun.) iO moves us forward quickly with simple but exciting solutions. We transition to the next scene by zooming into the far off planet. — **Board 06:**
My idea was that the blocks were going to "shape tommorow" so I had the blocks build into iO's future.
The "arrow piece" is going to expand and become the background" creating a dark blue circle in the extreme foreground. Which will become a "home planet".
The square, triangle, and rectangle are going to build a house.
After it is completed other houses will then start sprouting up around the dark blue sphere that formed.
Our dark green sphere floats in the distance and the rocket reappears floating around it.
From there a house sprouts on the far planet.
Implying that iO will be building into the future. (or shapping tomorrow) We built the future out of shapes! (Fun.)
iO moves us forward quickly with simple but exciting solutions.
We transition to the next scene by zooming into the far off planet.

Board 07: I imagine that we zoom into the far off planet. We have the green atmosphere of the planet shrink down in the form of a circle. The house's walls or white square grow down and connect to the atmosphere, while this is happening the door s… — **Board 07:**
I imagine that we zoom into the far off planet.
We have the green atmosphere of the planet shrink down in the form of a circle.
The house's walls or white square grow down and connect to the atmosphere, while this is happening the door slides through the roof to create the "I" for the logo.
Meanwhile the rocket ship starts flying down towards the I. The idea is that when it connects with the shrinking green circle's border the rocket ship will be wiped off and all that will remain will be the "O" from the logo.
Our final transition is the creation of the logo while zooming away from our new planet.

Board 08:
We resolve on the logo and the story comes to it’s conclusion. Then the text “That’s what we do.” appears.